Attract, Engage, Convert

Marketing & CRM

Attract prospective students with intelligent marketing automation and lead management

Marketing Built for Education

Unlike generic CRMs, VisCool understands the education journey -- from initial inquiry to enrollment and beyond.

Email Campaigns & Automation

Create beautiful email campaigns with our drag-and-drop builder. Set up drip sequences that automatically nurture leads based on their actions and interests.

Landing Page Builder

Build high-converting landing pages for programs, events, and campaigns. A/B test headlines, forms, and layouts to maximize conversions.

Lead Scoring & Nurturing

Automatically score leads based on engagement. Prioritize hot prospects and trigger personalized follow-ups based on behavior.

Marketing Analytics

Track campaign performance, attribution, and ROI. Know exactly which channels and campaigns drive enrollments.

Social Media Integration

Connect Facebook, Instagram, LinkedIn, and Google Ads. Sync leads automatically and track social campaign performance.

Web Forms & Chat

Embed inquiry forms anywhere. Add live chat or chatbots to your website to capture leads and answer questions instantly.

SMS Marketing

Reach prospects where they are with SMS campaigns. Perfect for event reminders, deadline alerts, and quick follow-ups.

Event Management

Promote and manage open houses, webinars, and campus tours. Registration, reminders, and follow-ups all automated.

3x More Leads

Average increase in qualified leads with VisCool marketing

Save 15 Hours/Week

With marketing automation handling repetitive tasks

40% Higher Conversion

With personalized lead nurturing sequences

Full Attribution

Know exactly which campaigns drive enrollments

Why Choose VisCool

Key Benefits of Marketing & CRM

Marketing Automation

Multi-channel campaigns with email sequences, landing pages, and conversion tracking

Lead Management

Track and nurture prospects from first touchpoint to enrollment

Conversion Analytics

Optimize funnels with real-time conversion insights and A/B testing

Email Campaigns

Drag-and-drop email builder with personalization and automation

CRM Integration

Native CRM for managing student relationships

Social Media Integration

Connect and schedule posts across social platforms

Common Questions

Frequently Asked Questions

Yes. Drag-and-drop page builder with templates optimized for education marketing. A/B testing, forms, and tracking built in.

Campaign builder, automation workflows, personalization, A/B testing, deliverability optimization, and detailed engagement analytics.

Yes. Native integrations with Google Ads, Facebook/Instagram, LinkedIn, and programmatic platforms for retargeting and lookalike audiences.

Configurable scoring based on demographics, behavior, engagement, and custom criteria. Automatically route hot leads to admissions counselors.

Full attribution tracking from first touch to enrollment. See which campaigns, channels, and content drive applications and revenue.

Ready to Attract More Students?

See VisCool marketing in action.

Schedule a Demo Next: Sales & Enrollment